In business, it’s easy to make the wrong calls. To just go with the flow. What’s hard is carving out the time—and often, the know-how—to create a long-term, well-thought-out plan that ensures your business thrives in the future. Maarja-Liis brings a solid, hands-on track record in building and leading brand strategies. She has a rare ability to see the big picture, paired with an equally unique skill for making sure all the smaller pieces genuinely fit into it. Because theory is useless if what’s on paper doesn’t align with reality, isn’t feasible, or lacks a clear path to execution. My experience working with Maarja-Liis has been nothing but positive—she knows exactly what needs to be done and has a remarkable talent for steering strategy projects in a way that ensures no party compromises on quality, all while making the journey feel smooth.

Siim Nikopensius

CEO, Sweep.Agency