I help organisations make better choices.
Strategy. Marketing. Facilitation.
When things get complicated, it is not always more information you need. Sometimes you need someone who can step back, see the bigger picture and help make sense of it.
I work with leadership teams and organisations on the questions that matter – where to go next, what to focus on, what to change and how to get people moving in the same direction.
I bring together strategic thinking, marketing experience and facilitation to turn complexity into clarity, and ideas into decisions.
What can I help with
Strategy
Good strategy is about making choices – not trying to do everything.
I help leadership teams find a clear direction, make the difficult choices and turn strategy into something people can actually work with.
Marketing & Brand
Marketing should move the business forward.
I help companies make their marketing more focused, more strategic and easier to lead – from marketing strategy to interim leadership and complex projects.
Facilitation
Better conversations lead to better decisions.
I facilitate strategic sessions, leadership workshops and team conversations that help people think together, challenge assumptions and actually get somewhere.
In business, it’s easy to make the wrong calls. To just go with the flow. What’s hard is carving out the time—and often, the know-how—to create a long-term, well-thought-out plan that ensures your business thrives in the future. Maarja-Liis brings a solid, hands-on track record in building and leading brand strategies. She has a rare ability to see the big picture, paired with an equally unique skill for making sure all the smaller pieces genuinely fit into it. Because theory is useless if what’s on paper doesn’t align with reality, isn’t feasible, or lacks a clear path to execution. My experience working with Maarja-Liis has been nothing but positive—she knows exactly what needs to be done and has a remarkable talent for steering strategy projects in a way that ensures no party compromises on quality, all while making the journey feel smooth.
Siim Nikopensius
CEO, Sweep.Agency
My experience
15+
Years of experience
More than 15 years of practical experience in Marketing and Startegies.
10+
Created strategies
More than 10 strategies created across industries and different sizes of companies.
25+
Workshops Led
Numerous strategy, brainstorming and goal setting workshops.
Let’s start with the real question.
You do not have to know exactly what service you need.
Tell me what you are trying to figure out, where you are stuck or what you want to change. We can work out the rest from there.